Esports and Gaming Administration Minor

Esports and Gaming Administration Minor

Esports is a booming, multibillion-dollar industry with a high demand for business-minded leaders. Gaming administration professionals need expertise in more than tech and business. They need to understand global gaming culture as they work in the development, research, distribution, sales, broadcasting and marketing of esports.

This academic program serves students who are interesting in the large, global aspects of the business of sports. The esports and gaming administration minor equips students with skills in management, event planning, marketing and distribution—broad skills that carry value across industries.

Esports and Gaming Administration (18)
Requirements18 hours
HHP 1550 Introduction To Games3 hours
HHP 1650 Intro To Esports Management3 hours
BUSAD 2500 Principles of Management3 hours
HHP 3730 Sports Marketing and Communication3 hours
HHP 3750 Convention, Event, Trade Show Planning3 hours
HHP 4650 Distribution Of Games3 hours


*These courses are offered remotely via SMÂÛ̳’s consortium partnership, which allows students to earn SMÂÛ̳ credit for specific specialized courses. These classes are designed by top academic and industry leaders, vetted by SMÂÛ̳, and taught by experts in the field.

BUSAD 2500 Principles of Management (3 hours)

An introduction to management theory and practice. Students explore the history of management and the environment in which managers operate. Classroom discussion focuses on the basic managerial functions of planning, organizing, leading, and controlling.
(Normally offered each semester.)

HHP 1550 Introduction To Games (3 hours)
Games sit at the intersection of technology, art, and culture, so success within the games industry requires you to understand all three. This course explores why we love games, what role they play in society, and the industry that produces them. You'll also learn the basics of game development. This course was developed in partnership with Unity and the IGDA to help everyone interested in the games industry start on the right foot. This online class has optional live sessions. No Pass/Fail.
HHP 1650 Intro To Esports Management (3 hours)
Esports is one of the fastest growing industries, attracting 450 million viewers and generating over $1bn in revenue in 2020. This course will introduce you to the history of competitive gaming and will explore its ecosystem. You will learn to navigate Esports leagues, teams, players, publishers, tournament operators, media and affiliate organizations. Furthermore, you'll get firsthand experience in analyzing the space. This online course has optional live sessions. No Pass/Fail
HHP 3730 Sports Marketing and Communication (3 hours)

This course will introduce students to the application of basic principles of marketing to the sport industry with an emphasis on intercollegiate athletics, professional sport and multisport club operations. The function of the course is threefold: 1) to provide students with a broad appreciation of marketing; 2) to provide students with an up-to-date understanding of marketing concepts as they are currently being applied in various sport management contexts; and 3) to provide a foundation for those students who plan to do advanced study and work in marketing, consumer behavior, and related fields.

Prerequisite(s): BUSAD 2000 Principles of Marketing or permission of instructor.
(Normally offered each fall semester.)

HHP 3750 Convention, Event, Trade Show Planning (3 hours)

Esports and Gaming companies rely heavily on conventions for marketing. Shows like TGS, PAX and E3 attract audiences from 60,000-300,000 and are tremendous opportunities for companies to generate excitement and drive sales. This course will teach you how to turn a gaming convention into a big win. By the end of this course, you'll understand how to handle planning, marketing and logistics for a corporate presence at a major convention. This online course has optional live sessions. No Pass/Fail. Prerequisite: HHP 1550 and sophomore standing.

HHP 4650 Distribution Of Games (3 hours)
The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course will teach you how publishers promote games and bring them to market. By the end of this class you will be able to plan a game's launch and promotion. This online class features optional live sessions. No Pass/Fail. Prerequisite: HHP-1550, BUSAD-2000 and Sophomore standing.